{"id":199,"date":"2006-05-06T00:00:00","date_gmt":"2006-05-06T00:00:00","guid":{"rendered":"http:\/\/azlro.org\/5\/2006\/05\/06\/land-rover-launches-adventure-tv-microsite\/"},"modified":"2006-05-06T00:00:00","modified_gmt":"2006-05-06T00:00:00","slug":"land-rover-launches-adventure-tv-microsite","status":"publish","type":"post","link":"https:\/\/www.azlro.org\/5\/land-rover-launches-adventure-tv-microsite\/","title":{"rendered":"Land Rover launches adventure TV microsite"},"content":{"rendered":"<p>Featuring a wide range of adventure- and lifestyle-themed broadcast video content, Land Rover\u2019s new <a href='http:\/\/www.landrover.com\/Microsites\/GoBeyond\/index.html'>\u2018Go Beyond\u2019 microsite<\/a> centers around what the company claims is the world\u2019s first broadband TV channel launched by a car company.   While there is certainly information about Land Rover vehicles on the site, most of the content focuses on \u2018real people living lives much less ordinary,\u2019 including round-the-world sailor Sir Robin Knox-Johnston and celebrity photographer Richard Young.<\/p>\n<p>The ambitious project will also be displayed at dealerships and auto shows, ultimately appearing on mobile phones and handheld music\/video players. Go Beyond TV launched at the New York Auto Show, and four hours of new content will appear every month, including live broadcasts from auto shows and other events. An interesting marketing technique, we figure it\u2019s worth checking out.<\/p>\n<p>[Source: Land Rover, Autoblog]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Featuring a wide range of adventure- and lifestyle-themed broadcast video content, Land Rover&#8217;s new <a href='http:\/\/www.landrover.com\/Microsites\/GoBeyond\/index.html'>&#8216;Go Beyond&#8217; microsite<\/a> centers around what the company claims is the world&#8217;s first broadband TV channel launched by a car company.  <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-199","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.azlro.org\/5\/wp-json\/wp\/v2\/posts\/199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.azlro.org\/5\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.azlro.org\/5\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.azlro.org\/5\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.azlro.org\/5\/wp-json\/wp\/v2\/comments?post=199"}],"version-history":[{"count":0,"href":"https:\/\/www.azlro.org\/5\/wp-json\/wp\/v2\/posts\/199\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.azlro.org\/5\/wp-json\/wp\/v2\/media?parent=199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.azlro.org\/5\/wp-json\/wp\/v2\/categories?post=199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.azlro.org\/5\/wp-json\/wp\/v2\/tags?post=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}